Join us for an unforgettable celebration of American history and Black excellence as the 4th Annual Sacramento Black Cowboys Parade & Festival marches into McClatchy Park on Sunday, July 27, 2025, from 11:00am to 6:00pm.

The Black Cowboys—trailblazers and foundational figures who played significant roles in the development of the American West—are celebrated for their enduring contributions to building this nation. This year’s festival is proudly sponsored by Lift Up Love Always, Inc., a Sacramento-based nonprofit dedicated to uplifting overlooked and underserved communities through restorative justice, housing reform, and health equity.

PARADE kicks off at 11:00 a.m. at 35th & Y Street and rides into McClatchy Park. Bring your lawn chairs and line the streets—parade viewing is free for everyone!

FESTIVAL begins once the Parade arrives at McClatchy Park and features a headlining performance by R&B legend CHRISTOPHER WILLIAMS singing hits like “I’m Dreamin,” “Every Little U Do,” and “All I See Is You.”

 10 live bands
Line dancing & fashion show
Tribute to the Black Cowboy

BIG BOSS BBQ COOK-OFF—crowning the best BBQ in town!

FAMILY FUN for all ages:
Free admission for children 12 and under (with an adult).
Cow Poke Zone featuring pony rides, a petting zoo, and more!
Live roping demonstrations and horse prancing showcases.

Get your tickets today! For more information, call 279-399-9842. ​This is more than a festival—it’s a legacy in motion. Come ride with us.

Juneteenth Sponsorship 2024

BLACK HISTORY MONTH EXPO 36...."PROGRESS IN PROCESS"​

  Welcome to the 36th Annual Sacramento Black History Month Expo! Now for over three incredible decades the Black Expo has served the community to assure that gaps in education, housing social justice, jobs, careers, health, and living in a clean and green environment are part of what makes Black lives matter. Black Expo will continue a tradition of bringing together those that are in need and searching for opportunities and those that can provide opportunities. This marriage has been highly successful for 35 years, and is still the main resource center for everyone to engage and extend proactive approaches to offer inclusion and build brand diversity.
  Black Expo theme this year is "Progress In Process." This describes the focus being placed on building bright new leaders across the board, so they are prepared for the future. The maturation of opportunities means that the economy will be shared on an equal access basis so that the ascension of a community should not lead to the descension of another. We have matured into a valued community with brilliance and sustenance. However, age old walls of despair and exclusion continue to serve as roadblocks towards success which should be based on talent and opportunity. Black Expo is where you step in to be one of the difference makers.

  Here are the details of Black Expo 2024.
  • When: February 23,24, 25, 2024
  • Where: Live At SAFE Convention Center: 
  • Online; Black Expo Online; 
  • On Television Today's Times TV; 
  • In Print Today's Times Newspaper

  Black History Month Black Expo covers all "four" bases to maximize your message conveyance. We will have the Virtual Black Expo Online from February 23 and extend for 30 additional days of viewing and participation until March 30. The Virtual Black Expo will be the most incredible version ever. There will still be workshops, interactive sessions, entertainment, a focus on health, meeting with political leaders, an Education Forum; Housing Forum; The Black Women's Empowerment Summit; the Saving Our Children Summit; the Careers In Law Enforcement Day and our very meaningful Social Justice Forum. Black Expo Online brings the most and creative ways to bring your message to people on any internet capable device. Secondly, for the first time ever the Black Expo will be televised on streaming platforms that can be seen on Roku, Amazon, Apple, Android and Sacramento cable networks. This increases your reach into the households of over 300,000 people in the region. You can now have commercials, personalized segments and extensive immediate impact directly into the community through the number one way of reaching 93% of the Black population which is television. Thirdly, Black Expo will be in print. All the partners, the exhibitors, the business opportunities, the issues on healthcare and every degree of Black Expo will be made available to readers in a special publication of Today's Times Newspaper. You will have a format to advertise, promote and stay engaged with the Black community over an elongated period with your resources and opportunities to build your brand.
 Please register for the 36th Black Expo 2024 as we bring it to everyone On site; Online; On-Television; and In Print. Contact me at 279-399-0842 for more information. Thank you.
Dr. Rick Warren, CEO/Founder
http://www.rwmedia.online/
​© Lift Up Love Always, Inc. All rights reserved.
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